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Allphones

Allphones counts the 'toy box' look of its stores as a valuable asset of the group - walk into any Allphones store and it looks, feels and is the same. The bright and colourful, well lit and well planned store environment is the result of improvement and development over 13 years of retail trading experience.

Allphones is the only company in the mobile and telecommunications industry to represent Optus, Vodaphone, Virgin Mobile and 3 directly. The company believes its success stems from innovative, ongoing advertising campaigns backed by professionally produced point of sale material and a simple and fair franchise model.

"The effect of us accepting Australasian's turnkey offer and the focus of their project team in co-ordinating both the fitout and stockout of our stores was that we were able to open ahead of schedule, which resulted in earlier than expected sales."