Priceline

Priceline's format of mid priced cosmetics, skincare, haircare, health and home products has gained firm acceptance with the Australian market. The company started with a store at Highpoint Shopping Centre in Melbourne in 1982 and has grown to have retail representation in every state and territory with a total of 146 stores.

The store concept, a pleasant shopping environment and Priceline's format have enabled the company to become Australia's fastest growing niche retail chain.