From its beginnings in Chapel Street, Prahran in Melbourne in 1970, Just Jeans
now has more than 300 stores throughout Australia and New Zealand. With its
concept of selling jeans stacked on shelves, Just Jeans achieved its growth
through a combination of new store openings and acquisition of other jeanswear
and clothing chains.
The Just Jeans strategy has always been to possess a deep understanding of the
jeanswear and casual fashion market. The company's corporate image is enhanced by
a high standard of visual merchandising, ongoing store refurbishments and cutting
edge store design. It is part of the Just Group.